It's very important for a shoe store to speak, whether sometimes the customer is hesitant. She can buy a sentence well, and she buys it. Sometimes, customers want to buy it, but the shopping guide is wrong, so they don't buy it. In one way, it is easy for a hesitant customer, who even wants to buy it, to decide to give up the purchase.


Miss Zhang tried out 4 pairs of shoes in a shoe store, and Xiaolin recommended the next pair of shoes and shoes to Miss Zhang, and she said, "try these 4 pairs."

Xiao Lin said, "this pair of shoes is so good, you don't try it?"

Miss Zhang responded, "well, don't try."

When Miss Zhang changed her shoes, she handed over the 4 pairs of shoes they tried to guide them and pointed to them and said, "these 2 pairs I want, and that 2 pairs I don't want."

Xiao Lin said, "these 2 pairs are so nice. Don't you bring them together?"

Miss Zhang responded and said, "well, come again next time. Take these 2 pairs first."

So the final deal was 2 pairs, and the guide bought Miss Zhang after she felt very happy, because she made a deal of 2 pairs.


You can see through the above dialogue that in fact, a lot of shopping guides have such habits -- no matter what customers say, they will instinctively respond directly to customers' responses. When the customer's words are negative, the response of the shopping guide is much deeper than the customer's negative decision. A real super seller should always use the idea of using affirmative, propelling words, not negative words.

Let's reverse the case.

Miss Zhang: "I'll try these 4 pairs. I'll change my shoes now."

Xiaolin: Yes, it's also very troublesome to test shoes, but these shoes are very suitable for you and my colleagues. You must try it. Because your skin is white and your legs are very long and you wear great brands. Let's try this pair again. (the possibility for a customer to try again from just 0% to 70%)

Miss Zhang: "I want these 2 pairs. I don't want those 2 pairs."

Xiaolin: "Miss Zhang, you have a good eye. The 2 pairs are very nice, but the other 2 pairs are partial professional style. You are the manager of * * company. The 2 pairs can help you improve the air field, and the price is not expensive. I suggest you bring it together. Well, I'll help you calculate how much money." Then get out the calculator (the other 2 are two customers bought from just 0% to the possibility of more than 70%)




Buy? Don't buy it?

You will often encounter the negative language of customers, such as "this color is not good", "this is not high", "the design of the buttons is not good", "I don't want to try".

And 98% of the guide will instinctively use a qualitative language to "deepen the impression" to the customer: "is this color not good?" "This is low?" "Do you like the buckle?" "You don't try?"...

What is the correct way to respond when a customer gives you a negative language? A confident, commanding affirmative sentence.

The customer said, "I don't want to try." You have to answer: "you have to try these shoes." "Listen to me, try the last pair again."

The customer said, "I don't want these shoes." You have to take this pair of shoes. "I'm very responsible for telling you that your friend will look good at the shoes you see in these shoes."


Because customers are mostly partial to buying shoes. Sometimes, a negative sentence in shopping guide will make customers feel that their refusal is the right choice. On the contrary, sometimes, a promotion can lead to greater sales possibility.

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