When the business is not good, what should I do as the head of the shop? In this case, ask more questions. Why do we think more about the operation of the store? Maybe we can find out the reason why the business is bad. There are 50 reasons that lead to the problem of store performance. Let's check it up and see if you are in the middle of it.
1.Is the sign attractive?
2. is the appearance of the store attractive?
3. is it convenient to stop the entrance and exit?
4. is it physically convenient and psychologically comfortable to enter the door?
5.Is it clear and tidy in the store?
6.Is there an indispensable configuration of entrance customers?
7. is there an eye - catching introduction to current activities?
8.Is the introduction of the shop clear and clear?
9. are the products of the key promotion at a glance?
10.Can the main route lead the consumer to the deepest? Can the route allow consumers to automatically finish the store?
Is the main line, the mirror in the shop, the bathroom easy to find? How is the comfort / experience?
Whether the main line has a reputation product, special product, spiritual brand, cultural connotation project... Can it attract consumers to stay, remember, think, and break out?
The overall layout of the line, the consumer has a good swing space, can be free to reach the destination of the heart?
Is the narrowest line easy to find, how is the width of comfort (60 centimeters)?
Are there any unnecessary and unvaluable items in the passage?
Is the rest area humane? Children's area, disabled area, pregnant woman area, smoking area... Is it all right?
11. Does the product charm of the key node of the route attract consumers to stay and continue?
12.What is the comfort of the customer with the length and width of the 12. auxiliary route?
13.Is the location of the service desk set at the first link? Is the location of the cashier convenient?
Can the quality and quantity of the service desk and the cashier meet the needs of the consumer?
Is the layout of the drawing machine and the card machine convenient? Can the quality and quantity meet the needs of consumers?
14. what are the quality of the products and the fullness of display?
15. how about the layout of the main product, the sub - push product and the other goods?
16.Is the use of the high passenger zone full?
17. is the consumer easy to gather in the area to make full use of?
18. types of areas, how to stimulate the selection of fun?
19. how to improve the efficiency of the consumer zone?
20. how do the customers like to carry it?
21. how to attract consumers through light and light?
22. how to attract consumers into the upstairs display area?
23.Is the function of the service desk comprehensive and efficient?
24. the value of the toilet, do you understand?
25.Is there a happy and fresh sense of consumer patronage by products? Is it possible for every commodity area to see whether the main product consumer can see at the first glance whether it can create the product everywhere, the first choice in the heart, and the purchase and use process of "super value"?
26.Is the product showy clean, clean, beautiful and vivid? Are the theme displays striking and stimulating purchase demand and desire?
27.Can store products give customers a sense of practical, practical and practical? The layout of the goods (the whole series - the single line - the single product - grade - Product) makes the consumers feel able to buy, buy, and buy.
28. the line of sight of the consumer, can you catch (height *0.9)? Is the product in the core zone beneficial to the sustainability of the store's development?
29.How does the product make the consumer feel free to touch and take it? Consumers are easy to pile up the purchase area, the product "cost-effective" consumers are satisfied with?
30.Does the display meet consumer demand and price demand? Is there a light, pop, scent and other ways to attract consumers' attention, understanding, and purchasing power in the dead area? Are the categories of each display area convenient for consumers to compare and select, whether the function and value of the goods can meet the overall consumer demand?
31. how much is the customer's purchase budget?
32. grade products can display, consumers can choose according to quality?
33. how to sell special goods in a special way?
34. how to show the value of the commodity?
35.How do best-selling products sell better?
36. how to display and promote unsalable goods?
38.How are the seasonal products displayed?
39.How to improve the benefits of the column, the cashier, the service desk and other positions?
40. how can Logo and POP be applied efficiently?
41. how to make use of the dissatisfaction of the customer to give the opportunity to the enterprise?
42. sales target determine? Pragmatism?
43. how much per square meter of the store money, you know?
44. is the plan for sales promotion in place? Are the activities in the promotion area timeliness? Is there a long-term nature?
45. how to deal with the relationship between inventory and turnover?
46. how to manage the consumables in the store?
47. is the store area reasonable? How is the density of the enterprise logo and the comfort of pop? Is it possible to leave a good memory for the customers?
48. how to clean up the backlog of goods?
49. how is the shortage of goods sold?
As a consumer, how do you feel about the comfort of the market through visual, hearing, smell, touch, and taste?
50. do you do a daily system check?
Is there a "shop map" (a point of introduction for the customer entering the door) that is presented to the customer?
Is there a "product map" (the fundamental point of customer selection) to root out the interests of the customer?
Is there any "POP" (the strategic point of customer payment) for the value of goods?
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