In January 10, 2017, the "national brand plan" of the Zhejiang promotion conference in Zhejiang was held in Wenzhou. AOKANG and CCTV have formally reached strategic cooperation, and the exclusive special contract sponsorship the large variety column "Star Avenue". At the same time, AOKANG for the first time launched the shoe industry C2M high-end customization strategy, the new layout of the 2017 "new entities, new retail, new intelligence".
National platform achievements national brand
In December 31, 2016, AOKANG international issued a public announcement to sponsor the CCTV Star Avenue, a member of the CCTV brand Legion.
On the scene, Ren Xuean, director of the CCTV advertising management center, and Wang Zhentao, chairman of AOKANG international, launched the strategic cooperation. It is understood that since the launch of "Xingguang road" in 2004, it has emphasized the participation and entertainment of the masses. It has provided a stage for talents to show talents. In the past more than 10 years, a large number of popular singer, such as Bao, Phoenix legend, Li Yugang and so on, have been successfully launched. The spirit of starlight winning singer's pursuit of music dream is very consistent with the idea of "the dream is coming out" advocated by AOKANG. The AOKANG and CCTV have reached strategic cooperation, focusing on the national platform, upgrading the brand image in an all-round way and digging the brand value deeply.
"In the future, the war of the national economy is the war between the national brands. Spain's Zara, Japan's already involved. For Chinese enterprises, we also call the strong national brand to be the support and contribution. Therefore, the introduction of "national brand" by CCTV is the choice of "to see the trend and to understand the trend". Big platform, big achievement brand, a national platform to do security, let us have confidence and enthusiasm to create national brand! "Wang Zhentao at the event said," AOKANG's cooperation with CCTV is significant, since, for AOKANG brand building very seriously, with the help of the CCTV platform, to further build the AOKANG for having heard it many times as the people of the popular national brand, brand influence by CCTV will be more widely covered. At the same time, AOKANG will also develop products with more technology elements, give the product the real meaning of "China Intelligent Manufacturing", and promote the transformation and upgrading of "made in China" to "China Intelligent Manufacturing".
"C2M" strategic layout of new retail
Taking advantage of national platform, international conference is still the AOKANG grand launch of high-end custom "C2M" strategy, become the shoe Chinese first launched the "C2M" strategy. "C2M" is "customer to factory", is a new type of Internet e-commerce business model, its ultimate goal is through the Internet to different production lines connected together, using a computer system of the huge data exchange at any time, in accordance with the requirements of the customer orders for products, suppliers and set the production process, to produce personalized product customization industrialization.
In fact, AOKANG international has a long storage of the "C2M" high-end strategy. As early as 2003, AOKANG launched the research and development of foot type measuring device. In 2007, AOKANG launched the first generation foot type measuring instrument. In 2013, AOKANG launched a new terminal experience shop -- shoe free experience hall.
The pin type measuring instrument is the latest appearance for the first time on the day of the "C2M" high-end customized strategy conference, through on-site demonstration, the pin type measuring instrument can in 15 seconds by laser measure exactly 3D foot data customer foot, through cloud computing and big data analysis, data transmission the factory to produce custom. It is reported that this foot tester will be next to AOKANG's stores across the country, which means that in the near future, the foot data of customers will be entered into AOKANG international foot database. AOKANG will have a huge "China foot data bank".
"'C2M' implements the direct connection to the factory, subverts the traditional retail thinking from the factory to the user and drives the production by the user's needs." AOKANG international chairman Wang Zhentao explained, "to a certain extent, this not only eliminates the inventory cost of the factory, but also reduces the cost of the factory, and the cost of users buying products naturally decreases. This is a win-win model! "
In addition, Star Avenue 2015 annual champion Wang Zining also appeared on the same day, to bring a wonderful performance for the participants. AOKANG also show the new variety all-match shoes shoes. According to reports, AOKANG changed the all-match shoes with "change" function, with a different style of shoe soles can be replaced at any time according to the current situations of vamp, adapt to consumer psychology, let customers have more choices and more independent collocation right, adapt to the current development of retail mode.
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