In August 16th, one of the local sporting goods leading 361 degrees was the first to release the performance report of the first half of this year. According to the report, in the first half of the year, the turnover of 361 degrees increased by 15.7% to 2 billion 555 million 500 thousand yuan (RMB, the same below), and the gross profit increased by 16.2% to 1 billion 59 million yuan, and the performance was very impressive.

        Intelligent products repercussions

        E-commerce network is gradually mature

        The achievement of the achievement can not be separated from the contribution of the product. 361 degree has been committed to strengthening product innovation, intelligent products, is to carry out all-round research and development, in order to win the market share with multi-functional and cost-effective products. It is reported that 361 degrees last year in the second half of last year, self developed iMate intelligent running shoes series, combined with shoes, smart chips and mobile phone application APP three elements, with excellent function and advanced technology, improve running experience. The series of smart running shoes came out in May this year, and the products were repercussions after the product was launched.

        In addition, 361 degree research and development capabilities continue to improve, in the fashion design, plastic and fabric choice, constantly optimize the product design, and introduces the most cutting-edge patented fabrics in all kinds of shoes and apparel products, and strive to achieve the goal of product differentiation. By the end of June 30th this year, 361 degrees had achieved 194 patents, including 130 footwear R & D personnel, 113 R & D personnel, 39 accessories and children's clothing product R & D personnel.

        In view of the increasing consumption trend of network and mobile terminal shopping, 361 degree efforts to build a modern e-commerce network, in addition to online sales on official website, also enter Tmall, Taobao, Jingdong, vip.com and other major domestic e-commerce platforms.

        The report shows, 361 degrees through the electricity supplier launched specifically for products online, in order to achieve brand differentiation, the formation of synergistic effect of electricity supplier and retail stores online and offline, such as to cooperate with Baidu smart children shoes, and the latest independent research and development of "361" +iMate smart shoes "series. In the first half of the year, the sales volume of the 361 degree online products was 166 million 400 thousand yuan, accounting for 6.5% of the total turnover of the group. In the future, 361 degrees will continue to promote the network sales of modern electronic commerce and make it an important part of the group's income.

        Expanding overseas business

        Strengthen the research and development of professional products

In order to further develop diversified business and explore growth potential, 361 degrees will expand the new business and open up the overseas market. According to the report, as of June 30th this year, 361 degree has set up a wholly owned subsidiary in Brazil and the United States to develop overseas businesses, and has 908, 180 and 52 sales outlets in Brazil, the US and Europe, respectively. In this year's Brazil Olympic Games and Paralympic Games, the 361 degree is the official two level sponsor's appearance in Rio, and supports many athletes and delegations to compete for the Olympic Games.

        "As the first sponsor so large world games China sports brand, which is conducive to the group won overseas, overseas market to expand brand awareness, and establish a good brand image, brand value to the peak." In the 361 degree, the sales growth of overseas business in the first half of the first half of the year was more than doubled, up to 45 million 200 thousand yuan, accounting for about 1.7% of the total group business. In the next 3 to 5 years, 361 degrees will vigorously promote the rapid development of overseas business.

         It is understood that after Beijing successfully bid for the 2022 Winter Olympic Games, our country has been promoting the public's participation in ice snow sports awareness through the implementation of the 300 million people's participation in the ice and snow sports program. It is predicted that the public interest in winter sports and even the demand for related sports equipment will improve in the future. Based on this, the 361 degree view, its ice and snow sports high-end brand ONE WAY will continue to benefit. As of June 30th this year, ONE WAY in China's 29 first and second tier city to open 65 stores, the future will continue to open the shop, to lay the foundation for rapid development.

         In addition, based on the domestic vigorously promoting the development of football, and taking the advantage of 361 degree, the football product was launched formally in September last year, and the market is highly praised for its fast execution and product professionalism. 361 degree signing Chinese national football team forward player Yang Xu, vigorously promote the series of football products. "In the future, the group will strengthen the development and launch of more professional and cost-effective football equipment to promote the popularization of football." The report says.

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