According to foreign media reports, following the announcement of the first robot factory in Germany at the end of last year, the international sporting goods giant Adidas announced today that it will open its second "Speedfactories" in Atlanta, Georgia. The factory will be greatly improved in capacity, design, and so on to provide consumers with more choices of color, material and size.

        Adidas has become "the factory is the industry's most advanced" covers an area of 6900 square meters, far beyond the area in southern Germany aines Bach factory. The factory will be fully automated, based on automatic robot production, with only 160 technical posts reserved. It will bring high quality and custom-made shoes for customers.

         Eric Liedtke, Adidas's global brand officer, acknowledged that "over the years" to reduce costs, its production line was mainly concentrated in Asia. But he explained that a new business model based on Speedfactories would "spread" production tasks into other areas, such as the United States. "We will promote Broolyn's creativity and design and build our first Adidas Speedfactory in Atlanta. This enables us to produce goods for consumers. American consumers will bring us endless opportunities for customization, and we can also play unparalleled creativity.

          Atlanta Speedfactories is expected to produce 50000 pairs of shoes a year.