Local brand PEAK sports launched a 3D print sports shoes in May 8th. Obviously, the competition among major sporting goods companies is intensifying, and the injection of innovative technology into products has become the goal they pursue.

Compared to the PEAK average 200~300 yuan a pair of sports shoes, the shoes with 3D print name the official price of 1299 yuan.

"That is because the printing 3D shoes material you lead to high cost." according to the relevant person in charge of PEAK, the new technology operators manufacturers to shorten the manufacturing cycle of shoes, improves the response speed. In the past, a new PEAK shoes from the design, development, testing usually requires 120 days of production, while the use of 3D printing after this process is greatly shortened to 20 days. In addition to shorten the supply chain, the new technology also saves development cost in the manufacturing process.

3D print the sole use of TPU powder. This material is made if the new entity is very heavy, and traditional sport shoes soles are using EVA materials. Relatively speaking, TPU is more flexible than EVA, hardness higher. The price of ordinary EVA, the sole and the elastic TPU powder is about 50 times. In fact, the TPU material in the traditional sole there will also be a small amount used, such as a small arch part, in order to support. But such a small cost of up to tens of dollars.

When it comes to 3D printing, another advantage is that some special type of shoes according to the traditional research methods encountered great difficulties, such as some hollow molding design. The limit of traditional shape and property of the sole, the 3D printing technology is able to print any form of shoe bottom, only need a kind of material, development forming. But the traditional sole manufacturing needs 4~5 steps.

However, as the first launch of 3D printing shoes of the domestic sports brand, PEAK has also admitted that this product has not been prepared for mass production, "the first batch of 10 double launched a limited edition, our next step is to customize according to the different needs of the individual, this service will be launched in the official website and flagship stores"

PEAK has run in front of its domestic counterparts, but many international sports giants have already launched 3D print running shoes.

The first attempt to industry leader Nike early in 2013 was the introduction of the 3D printing technology -- even in the industry. In order to seize the initiative in the new field, Nike has also set up a research center. Shortly after, the company's first 3D printing of football shoes is available. The Vapor Laser Talon Boot (vapor laser the sole, claw) are manufactured using 3D printing technology, the technology of selective laser sintering, by a high power laser selectively fuses plastic particle sintering. The official said the shoes, only more than 150 grams, also has excellent performance, can improve the football players at the 40 meter sprint ability.

In the next two years, Nike has released two 3D printing shoes, but it has never mentioned listing sale. At that time, 3D Technology shoes only stay in the concept of gimmick in the eyes of professionals.

The industry's concentrated outbreak was in 2016.

Adidas, Andemar (UnderArmour), New Balance have launched their own 3D printing shoes. But it is true in the sale of Adidas and dema.

In December 15, 2016, Adidas 3D print shoes 3D Runner Brazil Rio Olympics launched officially on sale.3D Runner is Adidas according to another Ultra Boost has launched its super shoes design, shoe body surface using Primeknit fabric, in the end, the hollow sole and heel is 3D printing masterpiece, the overall look of the sense of science and technology full. As a limited edition, the price of the shoes up to $333, only in New York in the United States, Japan, Tokyo and London flagship store on sale.

As the bright younger generation, Andemar was in March last year unveiled its first limited edition print 3D high performance training shoes -- UA Architech. this pair of training shoes have a 3D print in the bottom and 3DClutchFit upper. A year later, the company quickly launched a sale of shoes. It is reported that the Futurist (futurist) shoes are at the end of March this year on the official website and brand designated stores officially on sale, priced at $300.

Like PEAK, 3D printing several brands of shoes the price is significantly higher than the brand itself of ordinary products, and not do mass production, one of the reasons is the collocation production technology is not yet mature, also cannot achieve mass production scale. But due to the mass production, resulting in high cost, so we see the price at one thousand or two thousand yuan a pair of shoes, the price is higher than the ordinary.

The good thing, however, is that this new technology will bring different new weather for the traditional industry, at least a future prospect.

The person in charge of Reebok in the 3D footwear sector pointed out that in the past 30 years, the footwear manufacturing technology not what big change basically. Each shoe, each brand is through the mold manufacturing -- this is a process of expensive and time-consuming. But now these new process can fundamentally change the way make shoes, create a new method without mould, opening new possibilities.

Compared with the traditional shoemaking technology, 3D technology can save a lot of trouble. For example, the traditional production, a hobnail often need several different size plate injection mold, all it costs thousands of dollars. And these usually die every year. In addition to scrap or replace the artificial, will save a lot of Adidas aspects. In 2013, the traditional production model requires 12 technical personnel Handmade, use 3D to print no more than two people will be able to complete the.3D printer has significantly reduced the assessment of a new prototype of the time previously required four to six weeks, now as long as one to two days.

Thus, the possibility of 3D printing technology greatly release the design of imagination and creation. The good news is that Adidas claims that its production target is the 3D shoes before the end of 2017 reached 5000, before the end of 2018 reached 100 thousand pairs. And with the expansion of production scale, the number will increase rapidly, eventually reaching millions of production undoubtedly. You can reduce the price, but the specific remains to be seen.

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