Recently, the development of the United States and the European footwear market including released, according to the report, similar to the trend of the market in Europe and the United States footwear and apparel market trend, mainly in sports goods, the movement of wind, wind health trends may last until 2017 or 2018.

In this report we will mainly analyze the trends in the development of the major footwear markets in the United States and Europe (Britain, France, Germany).

The trend of footwear market in Europe and the United States is similar to that in the clothing market. Currently, sports products are the main products. Therefore, the trend of sports and healthy winds should last until 2017 or even 2018.

Sports and leisure wind (Athleisure)

With the popularity of sports and leisure, consumers also have been interested in the design with a sense of movement and also the footwear, footwear products more and more sports leisure wind came, promote the entire footwear industry sales. Below is the United States, footwear sales in France and the UK 2016 growth rate.

UK: Sales of all kinds of shoes in the UK increased by 6.2% over the same period last year, to 14 billion 400 million US dollars. Although the growth rate is much higher than that of clothing products, it is the lowest growth rate in the past three years, though the growth rate in 2016 is much higher than that in clothing sales.

United States: total U.S. footwear sales rose 2.8% to $76 billion 600 million in 2016.

According to the Mintel Research Institute, compared with high-heeled shoes, British female consumers are more likely to buy training sports shoes. The proportion of women who buy high-heeled shoes and women who buy sports shoes are 33% and 37%, respectively.

The following figure, according to the different brands of sports shoes, we look at the market share of these brands in different countries.

America

When people do not let Nike account for 17.9% of the United States footwear market, other brands such as Sketchers, Payless, ShoeSource, Adidas, Timberland, New Balance's market share almost equally matched.

Germany

Deichmann, a native German brand, gained its highest market share, followed by 13.1%.Nike, and the market accounted for 5.7%, while Adidas was fourth, up to 5.0%..

In addition to the market share, the total sales of these multinational footwear manufacturers are also in leaps and bounds.

2016 sales of global footwear products increased by 15%.

Total sales of footwear in 2016 increased by 12.6%.

According to the company's CEO Kasper Rorsted, total footwear sales in the first quarter of Adidas17 remained strong.

JD Sports Fashion, a British sports fashion and outdoor product retailer, rose 31% in 2016, of which footwear remains a top growth branch.

Smart sports shoes

It's a new sneaker, and the big shoe makers are paying attention to the new branch of the future：

UA launched its first pair of intelligent sneakers for the first time in February 2017. Sports shoes itself can help monitor personal motion data, including muscle fatigue..UA plans to launch many smart shoes in the next 1-2 years, and the price will range from 140-160 dollars.

Nike has recently retired an automatic strap of smart shoes that will provide the most comfortable shoelace tightness based on the results of the pressure sensor monitoring.

3D printing

The main shoe factories, including Nike, UA and New Balance, are committed to creating customized shoes. 3D printing can efficiently complete the customized service..DSW even opened a flash shop, specially showing the latest version of a 3D print customized shoe made by Feetz.

Generally speaking, from the initial concept to the final product, the production of a shoe usually takes 9-18 months, and 3D printing technology can help shorten the whole process to 3-6 months.

Adidas has built 3D printing factory itself as "SpeedFactories" in Germany and the United States of Atlanta, although the company did not say 3D printing shoes price is how much, but at least Adidas will print the 3D shoes positioning high-end goods. Hope can transport 5000 by the end of 2017 double 3D print shoes, 2018 100000 double.

Nike doesn't have a specific plan, just saying that one day the 3D print shoes will be sold in the store.

JacenTown

Online sales of footwear are growing rapidly. The UK's online sales have the highest penetration rate, up to 27%.

The source network of this article is  Flying shoe upper  3D shoe upper  Keteth flying shoe finishing and publishing