Two months ago, the founder of Lululemon brand Kit and Ace two venture announced the closure of all stores in the United States, the industry out of the bottleneck of the development of movement style clothing in the signal.RSR retail analyst with Paula Roseblum believes that sports fashion in the wind cooling, "the study of history, it is not difficult to find the fluctuation rule of the market, should think of the ceiling where and when it is returned to you in the bottom of the left room to turn around"
Now, this seems to have room to turn around there. Recently, a new report shows Euromonitor, bags, watches and beauty products are took the baton of wind sports clothing, has become the field of the new growth engine.
Many retailers now focus on R & D sports accessories, even in the Basel Watch Fair, those large international watches and jewellery group group also changed the tradition, the movement inspired products placed in the most prominent position. Such as Kate Spade have been positioned as a lifestyle brand will not miss this trend recently, it sold a portable kettle.
Quartz financial media believes that this trend is not lack of brand new ideas they are delaying adapts to the change of real consumer demand. "Leisure and sports wear also make people leading sports brand of sports bags or elements, watches became interested, 2016, bags and luggage market size growth 9%, is nearly 3 times the average growth rate of the category." Euromonitor said.
Based on these research results, Adidas launched a series of cooperation with Japanese bag brand Porter in May this year. Nike and Apple Watch also developed runner watches, and the penetration of accessories on the sports wind will be deeper than ever before.
It is worth noting that the movement of wind products are not blindly pursue neutrality, in fact, Instagram and other social media content to more female consumers new modeling proposal. For example, in the gym, you how to maintain a complete style? The answer is not only to wear sportswear, but also to the corresponding collocation accessories, this new consumption stimulation to women and an excuse to spend.
Therefore, pay attention to the invisible driving force of retailers have begun to enter into new markets, such as sports beauty. That gym girls often have a worry, is unable to take makeup movement, often makeup and makeup, very troublesome. Later, Sephora and other retailers will cooperate with Tarte will launch a series of sports beauty products that is, only specific effect also can make nothing of it.
An article in this year Vogue launched in March, pointed out that sports beauty is waterproof, anti sweat, and beauty products containing natural protective components. Although the Department of Dermatology doctor Howard Murad has pointed out that, during the movement with makeup is not what good, it will clog your pores and wanted to detox, regardless of cosmetics ingredients well, is the detoxification of the barrier, but millennials need more special, they have strong vanity, taking pictures in the gym is compulsory, it even has replaced the bars, cafes and other places, to become the most popular social area, therefore, cosmetic exercise is necessary.
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