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12 square meters shop turnover to millions, he wants to challenge it!
From: Dongguan Kate shoes material technology co., LTD., Post date: 2017-11-24


67 square meters of shops in the 6 million camp, the national brand challenge UNIQLO, plans to open 1000 stores within 5 years, he wants to do comfortable casual shoes leader.

Since the Wu Guanghong founded Shushi off, has always insisted on the store operation. From the initial more than 10 to 67 square meters of shops, flat store annual turnover of 6 million, Wu Guanghong plans to achieve hundred thousand shops in 5 years, determined to create a comfortable leisure shoes Shushi off leader.

67 square meters turnover of about 6000000
Wu Guanghong was a firm entrepreneur who founded the first student union company in Zhejiang when he was in school.

"Shushi off founder Wu Guanghong
In 2008, he visited a factory with a friend who sold shoes in Europe, and saw the broad prospects for the development of casual footwear. He chose "comfort and leisure shoes" as his own starting point.

In order to have a full range of understanding of the industry, he went from Yiwu to hundreds of pairs of shoes, through the stall selling way to understand customer preferences.

At the same time, he also went to sell shoes to learn from friends, from the style design, development, business planning and marketing, shoes carried out a full range of research.

"Shushi off store
He will own the brand named "SKOHOUSE" in Swedish Shushi off, SKO is the meaning of "shoes", the meaning of HOUSE is "workshop", SKOHOUSE is "shoes fang".

In April 15, 2009, the first store opened in Hangzhou Shushi off West Plaza, the shop is only 13 square meters, the first year of turnover has reached about 1000000.

After years of development, in 2016, Shushi off is to create a 67 square metre shop turnover of about 6000000 medals.

SKOHOUSE / Shushi off
No middlemen to earn the difference
Shushi off always adhere to three basic principles: the price, really never discount, resolutely refused to low quality shoes. Direct line and join the F2C model, the factory directly to consumers.

"Shushi off casual shoes
There is no middleman to make a difference, the maximum guarantee for consumers to buy cheap, high-quality shoes." Wu Guanghong said.

"With the traditional fast fashion brand sold out that check mode, to store the explosion of goods, Shushi off will again play version of the production, but the material can use more soft material, continuously improve product comfort."

The Shusi Inn business is hot
Now, the number of Shushi off the store has reached more than 100, a large shopping center and the core in Shanghai, Zhejiang and other places of the pedestrian street in Hangzhou, there are twenty or thirty.

In the next few months, Wu Guanghong plans to open 50 more stores.

"Shushi off the store
Expand to join 100 City thousand shop
"Now we are open to the whole country to join, as long as a 40 - 80 square meters of shops can be opened, each shop equipped with 100 kinds of shoes."

"We will give franchisees free VIP, free decoration, business docking, business training and planning counseling, poster design services, shops can not find, the company will help you find a good address."

The founder of Wu Guanghong personally Training Guide
Wu Guanghong said that next year will implement the "hundred city thousand shop" plan, through the promotion of the way to increase the number of stores, while opening twenty or thirty Direct stores and ten million stores, to achieve the goal of 5000 stores.

Business is a process of choice, the core of the shop is customer value, customer experience is high, business will be good, this is why I insist on doing offline reasons."

"Shushi off won the 2015 annual fastest growing brands
Ten years of grinding sword, looking at Shushi off from a shop only more than 10 square meters to more than 100 shops now, and then to the upcoming hundred thousand shops plan, Wu Guanghong is confident of the future.

"I hope in the future, when people mention casual shoes, the first thought is that SKOHOUSE Shushi off. Based on China, to the world, to become comfortable casual shoes leader's goal will be achieved!"

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