Supreme or Superme? Nike in the history of the most embarrassing Oolong event

Today, Nike once again joined the tide brand Supreme launched Nike SB AF-2 Low Supreme retro shoes in the official website to draw the formal sale, but the Nike Chinese official micro-blog @Nikestore are sending tweets will be "Supreme" into "Superme", causing users to forward satire, Nike is called Bo openly sell fakes.

Up to now, Nike China has not yet responded to this issue, but the relevant paste has been deleted.

In addition, in the paste, there are many users to reflect the purchase of lottery points into the direct display of goods sold out, there is no so-called lottery draw process, making the whole Oolong event worse.

However, Nike official micro-blog @Nikestore responded, saying that the situation belongs to the SNKRS test site technical issues, is currently being repaired, I hope consumers can understand, continue to support and concern.

图为Nike今日发布的“乌龙”微博

The so-called lottery draw points into the page is directly displayed sold out, so that consumers suspect that the sale of Nike shady.

Compared with Nike's past high-profile public relations treatment, this time a little low-key, after deleting Oolong micro-blog, Nike public relations team seems to immediately get in touch with micro-blog, from the root of the incident to control the further fermentation.

At present, in micro-blog search "nikestore" and other related keywords, only 5 do not have the propagation effect satire Nike misspelled Supreme paste, and "Nike Supreme" and "Nike Superme" these two key words have not found relevant content.

Some analysts have pointed out, however, as one of the official Nike micro-blog @nikestore will Supreme into the "Superme" mistakes or will cause to maintain its brand has long been a professional image and hit, appeared on day of system failure, more reflected in the sale of Nike on the activity of the preparation is not comprehensive.

Social media is a double-edged sword, it can be seen that social media in helping brands rapidly enhance influence, but also there is a great risk. Fast and convenient social media, on the other hand, is also the platform for consumers to supervise brands and the best fermenter for public opinion. No matter whether they are stars, bloggers or brands, minor mistakes can be magnified indefinitely in social media.

With the increasing penetration of social media such as micro-blog and Instagram in consumer life, the shackles of the traditional fashion circle have been broken, and for the brand, social media is dominating the choice of consumers. Some analysts pointed out that the brand in the attention to how to carry out more creative marketing, but also should be more vigilant.

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